So, I finished my book, had my edits, made my revisions, found a cover image, and uploaded everything successfully to where it needed to go. Now, comes the dreaded next part. Marketing and Promotion.
I hate this. I really do. Because I don't know how to do it. I spent years learning how to format correctly (hell, I spent YEARS just learning how to use WORD.) For my Regency romances I had a small following, so that when the next book came out, I really didn't do much except announce the book on the blog, once or twice on Twitter, and voila, sales.
However, trying to gain traction as a "new" author is a little daunting. I had thought about publishing this new book under my Anne Gallagher name, but if I did, then I'd lose the few reviews I'd garnered on REMEMBERING YOU. I didn't want to do that.
Believe it or not, I have a marketing plan in place. I've been thinking of this for several months. Problem is, I don't know if it'll work. And you say, "Go ahead, try it. You won't know if it succeeds until you do." I know that. But...what if it doesn't?
When I'm cooking for a large crowd, I like to use my tried and true recipes. That way I won't mess up and everyone will say, "Oh, that was so good."
I'm kind of feeling that same way with this new book. I don't want to try anything new, afraid that people will say, "Oh, that just sucked." Or worse, I've just spammed them to death. I love Twitter, but it's just so full of crap these days, I don't want to be "one of those people".
Right now the book is up on Amazon for 99 cents until Christmas. I'm hoping some people will buy it and write a few reviews before I change the price. I'm also going to post some excerpts on the Robynne Rand blog and link those to Twitter. If you'd like a copy, I have epub, mobi files, and PDF that I can send you. If you'd like to write a review for Goodreads, that would be swell. If not, that's okay too.
Ads are not my thing, so that's out. I'm still unsure whether or not to do a FaceBook page. However, a friend said that the demographic I'm trying to reach is on FaceBook, so...we'll see.
Tell me -- What do you do for marketing and promotion? Any tried and true tricks? Any advice? Please share.
Anne Gallagher (c) 2015